Are You Using Paid Ads on Social Media? Most marketers now use paid ads in their social media strategy, which isn’t surprising when you consider the ever-changing algorithms and decreasing organic reach. If you want to stay competitive, you’ll likely…
The 411 on Personal Branding for CEOs Forty-eight percent of a company’s reputation can be attributed to how the public perceives its CEO, according to Burson-Marsteller. If you want to influence that perception, personal CEO branding may be the way…
When it’s time for a website redesign. When is it time for a website redesign? A well-designed, user-friendly website helps you connect with clients and drive business growth. Is your site doing what it should be, or is it holding…
Creating Customer Loyalty Churn is bad for business, no matter your industry. After all, it costs 5 to 25 times more money to acquire new clients than to retain them. That’s why top brands place so much emphasis on customer…
5 Ways to Master Video Marketing Video marketing may seem intimidating to the uninitiated, but it’s easier than you might think. In fact, 87 percent of online marketers use video content as part of their digital marketing strategies. Why has…
Vision & Mission: Why you need both. Clients often ask me why they should create vision and mission statements for their companies. In many cases, there is confusion as to the difference. The assumption being they are the same thing.…
Stay True To Your Brand If your business is like many it may be suffering a leak when it comes to maintaining a tight brand. Many small and medium-sized companies get caught on the trail of chasing new business at…
